Fundraising Merchandise
Small items, big impact. Every wristband, wellbeing kit, or journal helps Be The Light CIC fund urgent support for families in hospital through Amelia’s Light.
Our Fundraising Range
Merchandise is more than just a product. It’s a conversation starter and a steady stream of support for families in crisis. Each item has been designed with purpose, making it easy for anyone to join our mission. Please note – images are AI generated as examples for now.

How Merchandise Supports Families
When you buy or sell Be The Light CIC merchandise, you’re not just exchanging money for a product, you’re funding care where it’s needed most.
With the consent of the CIC Regulator, 40% of our surplus profits are donated directly to Amelia’s Light, our charitable initiative providing emergency financial and emotional support to families in hospital. The remaining 60% sustains our operations, ensuring we can continue to grow and serve.
This means:
– A wristband helps towards a meal for a parent that is in hospital.
– A wellbeing kit mirrors the ones we deliver to families, offering comfort during long stays.
– A journal helps towards offering a parent 3 meals a day whilst in hospital at their child’s bedside.
Merchandise creates a cycle: you receive something meaningful, and a family in crisis receives relief.
“When my colleague gave me a Be The Light wristband, it opened the door to sharing our story. It reminded me that we weren’t alone – that a community stood with us.”
Why Merchandise Matters
Fundraising often feels like a big undertaking, such as organising events, securing sponsorships, or rallying a team. Merchandise makes it simple. Anyone can take part by purchasing an item or helping to sell them.
Merchandise fundraising:
- Engages communities easily: schools, offices, and local groups can sell small, affordable items.
- Raises awareness: every wristband or tote bag sparks a conversation about the families we support.
- Provides sustainable income: unlike one-off donations, merchandise creates a repeatable fundraising stream.
For businesses, merchandise offers a dual benefit: it’s a tangible way to engage staff in CSR while funding a cause that resonates with families across the UK. For individuals, it’s a way to carry a piece of hope with you knowing your small purchase adds up to something much bigger.
Got questions?
We will be offering wristbands, wellbeing kits, journals, and seasonal cause-linked gifts. New items are introduced throughout the year.
This will be something that we can certainly explore. As a corporate partner, you will be able to order merchandise for staff events, conferences, or client gifts.
You can sell items at events, in your workplace, or within your community. All proceeds go back into Be The Light CIC, with 40% of surplus profits donated to Amelia’s Light.
If we collaborate with you as a corporate partner, we can explore co-branded options. Get in touch with us to discuss possibilities.
Every sale is tracked within our accounts, and impact is reported quarterly. Families supported through Amelia’s Light receive help within days of applying.


